Technology

AI is transforming GTM teams into fiduciary powerhouses

Making the right business decisions just got easier. Here's how AI helps teams s...

What’s behind the rise in roles like GTM engineer, RevO...

Where did these roles come from? What do they do? How do they do it? The post W...

What are the marketing opportunities in ‘Web3’ technolo...

Web3 technologies focus on decentralization and user control over digital assets...

The top 50 genAI use cases in marketing

Content, data, ads and more — see where genAI is innovating marketing and where ...

4 marketing ‘jobs to be done’ being transformed by genAI

GenAI is transforming marketing across 10+ roles — from research and content cre...

How ChatGPT search reshapes the B2B buyer’s journey

A simulated buyers journey shows how ChatGPT search influences B2B buying throug...

AI adoption in CX is rising, but implementation challen...

The C-suite understands the importance of CX and its place as a revenue driver. ...

AI-powered martech news and releases: February 6

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a ...

Balancing the human-to-AI mix in B2B marketing

While the hype warns AI will take marketing jobs, its pattern matching can’t bea...

How to build consumer trust in the age of AI

Trust in AI is at an all-time low, but businesses rely on it more than ever. Lea...

Salesforce laying off 1,000 during hiring push

Laid-off employees will reportedly be able to apply for other positions. The com...

GenAI is telling your brand’s story — with or without you

Take control of your narrative, optimize content for AI search and turn genAI in...

Has the Super Bowl always been this important to market...

The first Super Bowl ads cost $40,000 and the game was played in the afternoon. ...

A 3-step guide to unlocking marketing ROI with causal AI

Is your marketing team ready for causal AI? These three steps will reveal gaps a...

Voice agents will change how you think about your brand...

You invest hours in images, design and color schemes. But what happens when cust...

Are AI agents a big deal? Or just bots in formal wear?

Are agents something new, or a different name for bots or apps working together?...

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