Cebuana Lhuillier vows continued support for AJ Lim

Cebuana Lhuillier continues to champion the development of Filipino athletes, as its president and CEO, Jean Henri Lhuillier proudly reaffirms the company's commitment to supporting AJ Lim, the country's top-ranked men's tennis player and a key member of the Philippine Davis Cup team.

For years, Cebuana Lhuillier has played an active role in promoting and nurturing tennis in the country, providing opportunities and support for rising athletes to reach their full potential.

The company's unwavering dedication to Philippine sports development is well-reflected in its continued partnership with AJ Lim, whose talent and determination have made him a standout in the local and international tennis scenes.

AJ Lim, meanwhile, sets his sights on greater challenges as he gears up to compete in multiple International Tennis Federation (ITF) tournaments across Asia.

These competitions are crucial steps in boosting his global ranking and honing his skills, ultimately preparing him for two major events—the prestigious Davis Cup and the highly anticipated Southeast Asian Games. His journey reflects the spirit of excellence and perseverance that Cebuana Lhuillier has long championed.

"We are honored to have AJ Lim as a Cebuana Lhuillier Tennis Ambassador," said Lhuillier, who also serves as President of Unified Tennis Philippines (UTP).

"His dedication and passion for the sport perfectly align with our mission to support and develop Filipino athletes. We believe in his talent and his potential to shine on the global stage, and we're excited to be part of his journey."

This partnership is further strengthened by the support of Gerard Maronilla and Jackie Tomacruz of UTP and Cebuana Lhuillier, underscoring the collective effort to help AJ Lim reach new heights in his career.

Through initiatives like these, Cebuana Lhuillier and UTF continue to play an instrumental role in uplifting Filipino sports—proving once again that their commitment goes beyond business, embracing a vision of empowering talent and fostering national pride.