Club Med Reports 300% Bookings Increase Just 2 Days After Launching Current Winter ’26 Snow Sales

Club Med has already recorded a whopping 300% increase in bookings in its Winter ’26 Snow Sales Opening – which is still live – only two days since launching it.

The sale only opened on Tuesday and runs until tomorrow (February 14), but has already trebled the bookings seen in last year’s corresponding week-long sale.

This year’s sale has seen a significant increase in early bookings, with festive holidays in December 2025 emerging as the top weeks for bookings, followed by February Half Term and Easter 2026 – no surprise for the family favourite brand. Top resorts booked so far include Tignes, Les Arcs Panorama, Alpe D’Huez, and Val Thorens.

Loyal customers in particular are opting to book super early to take advantage of exclusive sale offers, highlighting the value customers place on securing the best family rooms and promotions during peak weeks. 97% of all bookings during the sale so far have been made by repeat customers to Club Med and more than 95% are family bookings.

Nicolas Bresch, Managing Director of Club Med UK, Ireland and the Nordics said: “Our record-breaking Winter 26 sale is a testament to the trust and loyalty of our customers, who are eager to secure their dream ski holidays well in advance. With still a few days to go until the sale ends on 14 February, there’s still time to take full advantage of the best prices and room options, even during peak weeks. This remarkable achievement has been made possible by the great efforts made by our teams, who received a record number of calls on the opening day of the sale, along with the invaluable support of our key travel agent partners.”