DCT Abu Dhabi & Etihad Airways Launch Abu Dhabi Pass at ITB Berlin

DCT Abu Dhabi (the Department of Culture and Tourism, Abu Dhabi) has launched the new Abu Dhabi Pass in partnership with Etihad Airways.

The Abu Dhabi Pass – which was launched, this week, at ITB Berlin – aims to transform the visitor experience to Abu Dhabi at no additional cost and with no app download required. It will unlock a range of benefits for Etihad passengers and all visitors to the emirate.

These include a tourist SIM card with 10GB data to stay connected, unlimited access to public buses, and 24-hour unlimited access to the hop-on-hop-off tourist bus network exploring key city attractions.

The new Abu Dhabi Pass transforms the visitor experience into a fully digital journey, simplifying access to the emirate’s offerings. Etihad passengers will receive an email with a link to access the Abu Dhabi Pass through a dedicated website.

Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse, world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer.”

Aysha Al Kaabi, Vice President Commercial Enablement & Engagement at Etihad Airways, said: “Our collaboration with DCT Abu Dhabi makes experiencing the emirate’s attractions more appealing than ever. By combining transport, connectivity, and attraction discounts in one digital pass, we’re making it simpler for visitors to enjoy Abu Dhabi’s diverse experiences, from cultural discoveries to family entertainment.”

The agreement builds on the success of Etihad’s stopover programme, which welcomed 85,000 international visitors in 2024, compared to 12,000 in 2023. In 2025, the airline anticipates hosting more than 130,000 stopover guests, representing more than 50% year-on-year increase.