Marriott International Posts Record Year of Property Growth Across EMEA Region

Marriott International has announced another year of strong growth across Europe, Middle East & Africa (EMEA) with a record-breaking number of annual signings of 291 deals representing over 34,000 rooms in 2024. 

The company added over 180 properties to its operating portfolio in EMEA last year, expanding its product offerings in the region across travel purposes and segments – from affordable midscale to luxury, as well as entering three new markets – Luxembourg, Angola and Senegal.

“We celebrated exceptional growth across the EMEA region in 2024 with a record-breaking number of deal signings, growth across all segments and entry into emerging markets – further enhancing our portfolio and bringing even more unique travel experiences to the region,” said Satya Anand, President, Europe Middle East & Africa, Marriott International. “We remain focused on connecting people through the power of travel and look forward to building on this growth momentum to offer our owners, Marriott Bonvoy members and customers even greater options to extend their horizons.”

Following the record year of deal signings in the region, the company’s total pipeline for EMEA grew to 596 properties at year-end, representing 104,731 rooms – a 10% increase from the previous year. 

Conversions drove growth across segments and markets in EMEA, representing 45% of the region’s rooms signings in the year. The company saw development activity in Denmark, Germany, Saudi Arabia, Türkiye and the UK, all of which led the way with the highest number of signed deals in EMEA in 2024.

Jerome Briet, Chief Development Officer, Europe, Middle East & Africa added: “Our growth achievements in the past year, particularly in the conversion space, reflect the trust our owners have in Marriott International and the power of our well-established brands, competitive affiliation costs, powerful revenue generation engines and award-winning loyalty program. This region continues to offer tremendous opportunities for us to expand into new segments and markets, catering to the evolving needs of both domestic and international travellers.”