Tourism from Ireland to Portugal Hits Record High, with More Growth Expected

Portugal has achieved its best year ever for tourism from Ireland in 2024, welcoming 557,647 Irish visitors—an increase of 6.3% compared to 2023.

The number of bednights also rose by 5%, reinforcing Portugal’s appeal as a top destination for Irish travellers, and further strong growth is expected this year.

Notably, less-known regions such as the Azores (+18.3%), Alentejo (+14.9%), and Porto & North (+12.7%) saw double-digit growth, demonstrating a broader distribution of visitors and supporting sustainable tourism. Growth was also particularly strong during the shoulder seasons, an encouraging sign for the long-term development of the sector.

While Madeira experienced an 18.3% drop in guests due to a 50% reduction in air capacity, the results still exceeded expectations. Looking ahead to 2025, tourism from Ireland to Portugal is set to continue its upward trajectory, with a significant increase in flight capacity. Madeira will see a rise from 1 to 4 weekly frequencies, while Faro will almost double its capacity from Cork Airport, making it even more accessible to Irish travellers.

Carlos Pinto de Oliveira, Director of Visit Portugal – Ireland, told ITTN “I am truly honoured by the continued trust the Irish have in Portugal. The outstanding results from lesser-known regions such as Alentejo, Azores and Central Portugal highlight the growing popularity of experiences like wine tourism, nature and cultural tours. This trend is particularly significant as it helps to reduce seasonality and promote year-round travel.“

With total revenue from Irish tourism reaching €1.19bn in 2024 (+8.6% YoY), Portugal remains a key destination for Irish holidaymakers, offering a diverse and sustainable travel experience.