Windstar Cruises Forms Partnership with London’s O2 Arena

Windstar Cruises has announced a new sponsorship with London’s O2 Arena entertainment venue.

The partnership is with sports and entertainment giant AEG (Anschutz Entertainment Group), which shares with Windstar parent group Anschutz Corporation.

Windstar’s sponsorship reinforces a company commitment to supporting and working with brands in the Anschutz Corporation family. Windstar Cruises is owned by Xanterra Leisure Holding, LLC, which like AEG, is part of the Anschutz Corporation.

The sponsorship brings Windstar brand exposure across the venue to reach new potential travellers for the line’s small ship cruises. Visitors to the newest Premium space, The NinetyThird by Qatar Airways, will see a Windstar ship model on display year-round.

As the world’s busiest arena, The O2 hosts over 200 events a year and has welcomed legendary artists and comedians including U2, Trevor Noah, Adele, The Rolling Stones, KISS, Billie Eilish, Chris Rock, Madonna, Beyoncé, Drake and many more since opening in 2007. It has also been home to world-class sporting events including the London 2012 Olympics, NBA season games, UFC and the Laver Cup.

As the third largest cruise market globally, the UK is a key growth focus for Windstar. Windstar Cruises is strengthening its presence in the region.

“We are thrilled to be showcasing our brand in this iconic venue and to be reaching new prospective guests for Windstar,” said Windstar President Christopher Prelog.  “AEG, The O2, and Windstar are all leaders in their respective categories, and we feel this is a great first step in a meaningful and rich collaboration.”